Title Services Marketing by Rajendra Nargundkar- Rent or Buy New Book on Pustakkosh.com
Author Rajendra Nargundkar
The book examines all aspects of services Marketing in the Indian/Asian setting. It begins with the S-T-P process (segmentation-targeting-positioning), foes on to the 7Ps and integrates them into a total services marketing strategy mix for leaders, challengers, followers and niche marketers.
Services Marketing by Rajendra Nargundkar
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Title Services Marketing by Rajendra Nargundkar- Rent or Buy New Book on Pustakkosh.com Author Rajendra Nargundkar The book examines all aspects of services Marketing in the Indian/Asian setting. It begins with the S-T-P process (segmentation-targeting-positioning), foes on to the 7Ps and integrates them into a total services marketing strategy mix for leaders, challengers, followers and niche marketers.
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