Consumer Behaviour by Wayne D. Hoyer
₹247.00
The book is an accessible and topical introduction to the subject of consumer behavior. It has a broad conceptual model that helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review.
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The book is an accessible and topical introduction to the subject of consumer behavior. It has a broad conceptual model that helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review.
| Weight | 0.0 kg |
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