This text will introduce students to this fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations promotional programs than just advertising.

The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006.

Business Accountancy by Harjit Singh, Amit Kumar Mishra, and Sounya Pandey

is a detailed yet accessible guide to accounting. Designed for students and professionals, it covers essential financial concepts and practices. The authors combine their expertise to make the subject approachable and engaging.

The book explains accounting fundamentals like financial statements, ledger entries, and balance sheets. Business Accountancy offers practical examples and case studies to connect theory with real-world applications. It also delves into cost accounting and tax compliance, making it comprehensive.One key feature of Business Accountancy by Harjit Singh, Amit Kumar Mishra, and Sounya Pandey is its structured format. Chapters include practice questions, exam-oriented content, and problem-solving techniques. The authors ensure that the book is suitable for both beginners and advanced learners.The emphasis on modern accounting tools like Tally and QuickBooks makes the book relevant in today’s financial landscape. Ethical practices in accounting and adherence to regulations are also highlighted. This focus on integrity adds value for readers.Business Accountancy by Harjit Singh, Amit Kumar Mishra, and Sounya Pandey is an excellent resource for entrepreneurs as well. It simplifies accounting concepts, enabling better financial management. With its blend of theoretical and practical insights, this book is ideal for self-study and professional growth.In summary, Business Accountancy by Harjit Singh, Amit Kumar Mishra, and Sounya Pandey is a must-read for mastering accountancy principles effectively.

"This book acquaints the students with the business environment conditions prevailing globally, with a special focus on India, and makes them understand their implications to business.