Title Services Marketing Concepts and Practices by Ramneek Kapoor- Rent or Buy New Book on Pustakkosh.com
Author Ramneek Kapoor
This book not only deals with the intangibility, perishability, and inseparability of the services, but also delineate and discuss the other important features such as the quality aspects of services marketing, gap theory of services marketing, demand and capacity alignment of services marketing, services pricing, and services promotion with the major emphasis on the management of the human aspects of services marketing.
Services Marketing Concepts and Practices by Ramneek Kapoor
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Title Services Marketing Concepts and Practices by Ramneek Kapoor- Rent or Buy New Book on Pustakkosh.com Author Ramneek Kapoor This book not only deals with the intangibility, perishability, and inseparability of the services, but also delineate and discuss the other important features such as the quality aspects of services marketing, gap theory of services marketing, demand and capacity alignment of services marketing, services pricing, and services promotion with the major emphasis on the management of the human aspects of services marketing.
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