The book is written in application oriented manner and the use of case studies with SPSS component enhances the worth of this work not only for the MBA students, but also for marketing research practitioners.
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Marketing Research Text and Cases By Rajendra Nargundkar
Original price was: ₹695.₹452Current price is: ₹452.
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4 in stock (can be backordered)
The book is written in application oriented manner and the use of case studies with SPSS component enhances the worth of this work not only for the MBA students, but also for marketing research practitioners.
