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Marketing Research by G.C. Beri
offers a detailed guide on the principles, techniques, and applications of marketing research. It is designed to equip marketers, researchers, and students with the skills to gather, analyze, and interpret data for making strategic business decisions. The book explains essential concepts such as sampling techniques, survey design, and statistical analysis, helping readers understand how to apply them in real-world scenarios.
A significant strength of Marketing Research by G.C. Beri is its focus on practical methods. The author explains how to select appropriate sampling methods, construct effective surveys, and analyze data using various statistical tools. This knowledge allows marketers to make data-driven decisions with confidence. The book also highlights the importance of understanding consumer behavior and market trends, providing insights into market segmentation and positioning strategies.
Additionally, Marketing Research by G.C. Beri emphasizes the need for ethical standards and accurate data interpretation. It guides readers through the entire research process, from identifying problems to delivering research reports. The book also addresses common challenges in marketing research and offers strategies to overcome obstacles such as bias and non-response.
In essence, Marketing Research by G.C. Beri is a comprehensive resource that combines theoretical knowledge with practical tools. It is an essential guide for anyone looking to excel in the field of marketing research, providing valuable insights into data collection, analysis, and decision-making processes.
| Weight | 0.0 kg |
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