Consumer Behaviour 10th edition by Leon G. Schiffman and Leslie Lazar Kanuk and Ramesh Kumar
provides a comprehensive exploration of consumer decision-making. It examines how individuals and groups interact with products, brands, and marketing strategies. The book incorporates psychological, social, and cultural factors influencing purchasing behavior. This edition is tailored for the Indian market, addressing local consumer habits and economic contexts.
Consumer Behaviour 10th edition by Leon G. Schiffman and Leslie Lazar Kanuk and Ramesh Kumar delves into the role of emotions in shaping buying decisions. It highlights the importance of consumer perceptions, attitudes, and learning in developing effective marketing strategies. The book emphasizes the use of case studies and real-world examples to bridge theoretical concepts with practical application.
The authors of Consumer Behaviour 10th edition by Leon G. Schiffman and Leslie Lazar Kanuk and Ramesh Kumar focus on the evolution of digital marketing. It explores the influence of online platforms, social media, and e-commerce on consumer purchasing patterns. The book integrates modern tools for market analysis, such as AI and data-driven insights, to stay relevant in the current marketing landscape.
Consumer Behaviour 10th edition by Leon G. Schiffman and Leslie Lazar Kanuk and Ramesh Kumar also explores demographic and psychographic segmentation. It helps businesses understand target audiences and create personalized marketing campaigns. The book guides marketers in designing communication strategies that resonate with specific consumer segments, enhancing brand loyalty and engagement.
Consumer Behaviour 10th edition by Leon G. Schiffman and Leslie Lazar Kanuk and Ramesh Kumar includes discussions on ethical marketing practices. It stresses the importance of transparency and sustainability in building consumer trust. Marketers learn to balance profit-making with social responsibility, ensuring long-term relationships with customers. The book equips students and professionals with the skills to navigate complex consumer landscapes effectively.
