This is a comprehensive book presenting an integrated approach to concepts and cases in advertising. The book examines every aspect of advertising and sales promotion – an area of marketing, which is becoming increasingly important in a firm`S total promotion mix.
ADVERTISING MANAGEMENT Concepts and Cases by Manendra Mohan
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This is a comprehensive book presenting an integrated approach to concepts and cases in advertising. The book examines every aspect of advertising and sales promotion – an area of marketing, which is becoming increasingly important in a firm`S total promotion mix.
