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The Psychology of Advertising by Wolfgang Stroebe

SKU 9780415442732
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Title The Psychology of Advertising by Wolfgang Stroebe- Rent or Buy New Book on
Author Wolfgang Stroebe
Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related lifestyles for better or worse.