THE SOCIAL PSYCHOLOGY OF CONSUMER BEHAVIOUR by Richard Bagozzi
9780070700598
532.00INR
Out of stock
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Title THE SOCIAL PSYCHOLOGY OF CONSUMER BEHAVIOUR by Richard Bagozzi- Rent or Buy New Book on Pustakkosh.com
Author Richard Bagozzi
The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour.