Strategic Corporate Communication by Paul A Argenti
9780070618169
380.00INR
Out of stock
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Product Details
Title Strategic Corporate Communication by Paul A Argenti- Rent or Buy New Book on Pustakkosh.com
Author Paul A Argenti
In this age of communication, altered and enhanced by a complex global business backdrop, organizations now face unique challenges: constituencies are increasingly empowered to affect business decisions; organizational structures often are decentralized across borders, complicating message alignment; and executives must balance a move towards integration with traditional corporate values.