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Marketing Management 15e Old Edition by Philip Kotler |

SKU 9789332557185
In stock
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Marketing Management 15e Old Edition Paperback by Philip Kotler (Author), et al.|

Marketing Management by Pearson publication is a leading book on marketing concepts. Most of the MBA students and prestigious colleges like IIMs, FMS, XIM, XLRI have it as a textbook on the subject. It helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers. The concepts have been described with industry examples and the book continues to be a leader from many years.