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Brand Positioning Strategies for Competitive Advantage by Subroto Sengupta
9780070581593
336.00INR
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Title Brand Positioning Strategies for Competitive Advantage by Subroto Sengupta- Rent or Buy New Book on Pustakkosh.com
Author Subroto Sengupta
How do you give your brand a competitive edge in a me-too situation?
How do you differentiate your brand and give it a distinctive identity?
How, in short, do you secure competitive advantage for your brand? Especially in a mine-too situation.
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